Free Website Promotion
Press Release means writing articles on the internet about your
website or the products you sell and give the information about your website. Press
releases are one of the cheapest forms of marketing that any business could ever
use. Yet, they also offer one of the highest potentials in lead generating and
direct selling that you will find in any marketing campaign.
The biggest error with the press releases is that they are sales letters for the person's product. They don't even make an effort to give good information that a publisher could use. They think that someone is going to publish their "ad" for free. I don't think so!
Before you even begin writing your press release you must begin to think about it from the publisher's perspective. They are looking for news. They are not looking for your product or service. In other words, try to piggy-back your press release on current trends and stories that are already being published when at all possible.
Keep it short silly! Press releases are not meant to tell the whole story. They are meant to give the reporter an idea of what's happening in your business that their readers need to know about.
In the upper left hand corner
of every press release, write the words "FOR IMMEDIATE RELEASE" unless
there is time sensitive material involved. If you are involved with something
concerning Valentine's day, you may want to write "FOR RELEASE BEFORE
VALENTINE'S DAY" or some other similar phrase using the date or time
involved.
You can make a press release at the following sites
Web
Wire
Press Release Tips
Gebbie
Press
Provides valuable information
on writing a press release as well as links to many broadcast and print media
outlets. Free, but sells detailed media databases
Tips
On Writing Press Releases
From PR Web
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