Free Website Promotion
Renting e-mail addresses from third-party list providers is a
route that some new newsletter owners choose because you are given QUICK ACCESS
to a list of hundreds, if not thousands, of people who have "opted" to
receive e-mail on
topics that interest them.
You can usually expect to be charged 5 to 20 cents per deliverable message, and
you should expect any e-mail addresses that are "bad" or that
"bounce" to be replaced by
addresses that are current.
If you decide to use a service like this, it's ABSOLUTELY CRITICAL that you find
out how the e-mail addresses were obtained.
You want e-mail addresses that have been collected ethically and responsibly,
and this means that you want the e-mail addresses of people who:
a) are directly interested in your product, industry, or field of expertise, and
b) have given their permission and "opted-in" to the list.
IMPORTANT NOTE: If you buy lists of e-mail addresses that have been
"harvested" from newsgroups, classified ad sites,online services,
etc., you'll be accused of spamming!
These people have NOT given you permission to contact them,and you can get into
a LOT of trouble this way. Again, I can't overstate the importance of making
sure that the
e-mail addresses you rent have been collected ethically and responsibly!
Free Opt -in Email list
A few reputable third-party list providers who offer
targeted opt-in e-mail lists are:
Postmaster Direct http://www.postmasterdirect.com
YesMail http://www.yesmail.com
E-Target http://www.e-target.com
Targ-it http://www.targ-it.com
Focalex http://www.focalex.com
TargitMail http://www.targitmail.com
Buying or renting e-mail addresses this way can get very expensive, so you need
to be sure that your entire sales process (i.e., your web site, your sales copy,
your ordering
system) has been tested and tweaked before you roll out an e-mail campaign like
this in full force.
Do some tests using a few thousand addresses and you should
get a fairly accurate picture of how successful you're going
to be.
Writing Killer Subject lines for your opt-in Email
Think about all of those e-mails you're probably getting on a daily basis with subjects like:
"MAKE $75,000 EVERY WEEK GUARANTEED!"
"EXPLOSIVE STOCK PICK AT $0.45!!!!"
"newsletter"
"THIS IS NOT SPAM!"
Do you open these e-mails? Because I know I sure don't! The subject line makes it obvious that the e-mail is spam... that it's from someone you don't know... or it doesn't offer a clear benefit that makes you want to read it.
Now let me ask you a question... How many of your legitimate newsletters and e-mails are mistakenly deleted by your subscribers who read your subject lines and assume it must be spam?
How many
potential sales could you have saved simply
by rewriting your subject lines?
Obviously I can't answer these questions for you. However, I CAN teach you how to write subject lines that will compel your subscribers to open and read any e-mail you send them.
When you write your subject lines, you basically have 3 choices:
| 1) |
You can make an announcement or give news (i.e. " Free Website Promotion shows affiliates how to write killer subject lines"). |
|
| 2) |
You can make the reader curious (i.e."Free Website Promotion gives affiliates this secret marketing strategy..."). |
|
| 3) |
You can emphasize how the reader will benefit from opening your e-mail (i.e. Discover tips for writing subject lines that will increase your affiliate sales). |
Out of these 3 techniques, you will always be most successful if you write subject lines that state a clear benefit and tell the reader exactly how they are going to save money, save time, make their life easier, etc... by opening and reading your e-mail.
If you can state a benefit AND create curiosity (i.e., Discover this proven marketing strategy that will increase your affiliate sales!), so much the better!
But again, the key when writing subject lines is to emphasize benefits by considering your product or service from your customers' point of view...
|
How will they benefit from taking the time to read your e-mail? |
|
What will they learn? |
|
Is your product/service going to save them time? |
|
Is it going to save them money? |
|
Or is it going to improve their lives in some way? |
Write subject lines that emphasize these benefits and I guarantee that you'll dramatically increase the number of subscribers who open and read your e-mail.
Two other key points to remember when writing your subject lines are:
| a) |
Keep it short and sweet! Don't let your subjects run any longer than 60 characters -- and make sure that the most important details are mentioned first so they don't get cut off. If your
subscribers can't read your entire subject line because it's too long,
chances are they won't open your e-mail. |
|
| b) |
If possible, personalize it! A subject line like "Bob, here's the info you need..." is going to get a MUCH better response than simply "Here's the info you need" because the recipient assumes you know them -- and is therefore more likely to open the e-mail. We've proven that personalized e-mail like this can increase the response you receive by as much as 64%! So don't take this technique lightly... |
Search
Engines || Directories
Submissions || Free For All Pages ||
Free Classifieds Ads || Start a
Ezine For Free ||Reciprocal
Linking ||
Banner Exchange ||NewsGroups
|| Awards || Chatting
||
Free Yellow Pages Listings || Webrings
|| Free Autoresponder
Signatures || Press Release || Marketing
Newsletters ||
Free Stuff For Webmasters ||Improve Your Site ||
Web Design Mistakes || Marketing
Tips ||